From Colman’s to Batman: why Yellow is used in branding

The future of Colman’s Mustard is in the news this week, and their yellow branding is back in the spotlight. The Norwich-based company introduced the familiar red and yellow livery in 1866, but Colman’s is just one of the many famous businesses to use yellow to promote their brand. So what makes yellow such an enduring colour?

Yellow branding catches the eye

Yellow, red and last month’s featured colour orange are the three most prominent colours on the spectrum. While red is the more obvious choice to grab attention in advertising, yellow is actually the most visible colour to the human eye. Because of this, yellow branding can be found in countless company logos – the restaurant chain McDonald’s, for instance. As our eyes are naturally drawn to both yellow and red, the famous “golden arches” stand out on road signs to tempt us in. Other examples of this colour mix include Burger King, Lego, and Shell. However, yellow goes well with much more than just red, because:

Yellow is a versatile colour

As a primary colour, and a crucial component of the printing colour model CMYK, yellow matches with just about everything else. Take a look around Norwich and you’ll see several local examples.  The branding for Aviva, headquartered in Norwich, is yellow and blue, and Norwich City FC wears yellow and green football kits. Norwich University of the Arts, like Peels4U, has black/grey and yellow branding, and we’re not alone. Other companies with this combination include entertainment database IMDb, camera firm Nikon, and online directory Yell. So why is yellow the colour of choice for such a wide variety of businesses?

Peels4U Thetford Norfolk Batman Logo Black Yellow Branding

Even Batman chose yellow…

Yellow branding is uplifting

I’m typing this article in a yellow room. Why? Because in colour psychology, the positive effects of yellow branding include encouraging communication and confidence, and boosting optimism, energy and happiness.

Are you ready to take on this bold, popular colour for your business brand? Our bespoke Design Consulations will help you harness the eye-catching benefits of yellow branding, so you #GetNoticed.

There’s a petition to keep Colman’s Mustard in Norwich, which you can sign here

What are the Benefits of PVC Banners?

This week, Peels4U have a special Half Price Banners offer. But before you buy, you may be wondering – what are the advantages of banners, and how will they boost your business? We’ve jotted down the top 5 benefits of PVC banners, to help you decide if they’re the right signage solution for you.

5 – PVC Banners are noticeable

Placing colourful, eye-catching banners in key locations will direct customers to your premises, and promote your business.  Because our workshop is at the back of a large industrial estate, banners are essential for us to #GetNoticed – so we have one on every corner to help our clients find us.

4 – PVC Banners are adaptable

Unlike static signs, banners are lightweight and a great option for temporary signage that’s suitable for every business. Our banners are ideal for public events, advertising outside your shop or office, or for promoting in the local area. For instace, we have a banner on top of our car on a busy main road in Thetford, to grab the attention of the hundreds of people who drive past each day.

Peels4U PVC Banners Car Vehicle Advert Mundford Road Thetford Norfolk

3 – PVC Banners are durable

As they say on Game of Thrones – winter is coming. Our banners survive colder seasons because they are strong and flexible, with the ability to move with the wind. They’re also weather resistant, as PVC is a plastic coating that protects the material beneath, giving banners a sleek, smart finish that won’t be ruined by rain or snow.

2 – PVC Banners are immediate

Banners create an instant impact on customers, as they can be made at short notice to promote a new service, feature a seasonal event or jump on the latest trend. We produce banners in as little as 24 hours, for up-to-the-minute advertising that keeps your business fresh and exciting.

– PVC Banners are affordable

For any business, cost effective advertising is important. That’s why our standard banners (1.2m x 0.3m) start from just £7, giving you an affordable way to improve brand identity, and reach a wider audience. What’s more, our PVC Banners are now half price until Sunday 1st October 2017.

How to order your PVC Banner

A wide variety of companies use our PVC banners. To get yours, click on our Request a Quote page to help your business #GetNoticed. And if you’re looking for other outdoor advertising solutions, check out our Signage page for our full range of sign writing services.