From Colman’s to Batman: why Yellow is used in branding

The future of Colman’s Mustard is in the news this week, and their yellow branding is back in the spotlight. The Norwich-based company introduced the familiar red and yellow livery in 1866, but Colman’s is just one of the many famous businesses to use yellow to promote their brand. So what makes yellow such an enduring colour?

Yellow branding catches the eye

Yellow, red and last month’s featured colour orange are the three most prominent colours on the spectrum. While red is the more obvious choice to grab attention in advertising, yellow is actually the most visible colour to the human eye. Because of this, yellow branding can be found in countless company logos – the restaurant chain McDonald’s, for instance. As our eyes are naturally drawn to both yellow and red, the famous “golden arches” stand out on road signs to tempt us in. Other examples of this colour mix include Burger King, Lego, and Shell. However, yellow goes well with much more than just red, because:

Yellow is a versatile colour

As a primary colour, and a crucial component of the printing colour model CMYK, yellow matches with just about everything else. Take a look around Norwich and you’ll see several local examples.  The branding for Aviva, headquartered in Norwich, is yellow and blue, and Norwich City FC wears yellow and green football kits. Norwich University of the Arts, like Peels4U, has black/grey and yellow branding, and we’re not alone. Other companies with this combination include entertainment database IMDb, camera firm Nikon, and online directory Yell. So why is yellow the colour of choice for such a wide variety of businesses?

Peels4U Thetford Norfolk Batman Logo Black Yellow Branding

Even Batman chose yellow…

Yellow branding is uplifting

I’m typing this article in a yellow room. Why? Because in colour psychology, the positive effects of yellow branding include encouraging communication and confidence, and boosting optimism, energy and happiness.

Are you ready to take on this bold, popular colour for your business brand? Our bespoke Design Consulations will help you harness the eye-catching benefits of yellow branding, so you #GetNoticed.

There’s a petition to keep Colman’s Mustard in Norwich, which you can sign here

What are the Benefits of PVC Banners?

This week, Peels4U have a special Half Price Banners offer. But before you buy, you may be wondering – what are the advantages of banners, and how will they boost your business? We’ve jotted down the top 5 benefits of PVC banners, to help you decide if they’re the right signage solution for you.

5 – PVC Banners are noticeable

Placing colourful, eye-catching banners in key locations will direct customers to your premises, and promote your business.  Because our workshop is at the back of a large industrial estate, banners are essential for us to #GetNoticed – so we have one on every corner to help our clients find us.

4 – PVC Banners are adaptable

Unlike static signs, banners are lightweight and a great option for temporary signage that’s suitable for every business. Our banners are ideal for public events, advertising outside your shop or office, or for promoting in the local area. For instace, we have a banner on top of our car on a busy main road in Thetford, to grab the attention of the hundreds of people who drive past each day.

Peels4U PVC Banners Car Vehicle Advert Mundford Road Thetford Norfolk

3 – PVC Banners are durable

As they say on Game of Thrones – winter is coming. Our banners survive colder seasons because they are strong and flexible, with the ability to move with the wind. They’re also weather resistant, as PVC is a plastic coating that protects the material beneath, giving banners a sleek, smart finish that won’t be ruined by rain or snow.

2 – PVC Banners are immediate

Banners create an instant impact on customers, as they can be made at short notice to promote a new service, feature a seasonal event or jump on the latest trend. We produce banners in as little as 24 hours, for up-to-the-minute advertising that keeps your business fresh and exciting.

– PVC Banners are affordable

For any business, cost effective advertising is important. That’s why our standard banners (1.2m x 0.3m) start from just £7, giving you an affordable way to improve brand identity, and reach a wider audience. What’s more, our PVC Banners are now half price until Sunday 1st October 2017.

How to order your PVC Banner

A wide variety of companies use our PVC banners. To get yours, click on our Request a Quote page to help your business #GetNoticed. And if you’re looking for other outdoor advertising solutions, check out our Signage page for our full range of sign writing services.

 

The Evolution of the Polo Shirt: from Sportswear to Workwear

The ubiquitous polo shirt – used in sports kits and smart-casual fashion, designer brands and uniforms. But how did the garment cross over from sportswear to workwear? And was it really named after the polo game? Read on, as we take a look at the intriguing evolution of the polo shirt.

The Polo Shirt in Sports

During the British Raj, the Indian version of polo was played in stiff, long sleeved shirts. But as the game spread from East to West, buttons were added to stop collars flapping about. Brooks Brothers adapted this idea in 1896 and created the button-down “polo” dress shirt.

We cut to the 1920s, when the standard tennis shirt was just as uncomfortable as the one for polo. Both games were popular with the upper class, so standard “tennis whites” were stuffy long-sleeve dress shirts with starched collars. Enter the world number 1 tennis player of the era. René Lacoste (yes, that Lacoste) was dissatisfied with the heavy fabric and impractical sleeves of the tennish shirt. Lacoste designed a new shirt using a strong pique fabric that allowed the garment to breathe. He added a longer back to tuck in during play, and a ribbed collar that could be turned up to shield players from the sun. This became the benchmark for the polo shirt we wear today: comfortable, durable, and flexible.

Lacoste created a sensation when he debuted the new polo shirt at the 1926 US Open. Other sports, including polo, took note and adopted the comfier style. In 1933, Lacoste co-founded the clothing company of the same name, and sold the fashionable new polos with his trademark Crocodile logo; an early example of brand names on clothing. By the late 1940s, “polo shirt” was the generic term for any shirt of this type, despite its origins in tennis.

By the 1950s, other versions began to appear in the fashion market, such as the Fred Perry style. And in the 1970s, Ralph Lauren launched the “Polo” range, which cemented the polo shirt as the preppy fashion staple still popular today.

The Polo Shirt in the Workplace

Embroidered Professional Polo Shirts Business Sportswear Thetford Norfolk

                          Embroidered polo shirt proofs for Thetford businesses.                                      Clockwise from left: Hugos, Sonny Gardens, Thetford Town Cricket Club and Tiger Fitness.

Nowadays, the benefits of the polo shirt apply to a range of sectors and businesses. It’s a popular choice for School Uniforms and branded Workwear, as polo shirts are both presentable and ideal for physical activity. It’s the best garment for embroidered logos and branding, to help you identify pupils and staff alike.

Our polo shirts are made with strong, flexible and breathable cotton – great for long-lasting uniforms, and suitable for all companies and activities. You’ll have seen builders, plumbers, gardeners, trades people and, of course, sports teams wearing them. Yet, polo shirts also make a great casual office option (such as here at Peels4U Towers). The lightweight design makes it perfect for the summer, and easy to layer up in the winter.

Peels4U provides short and long sleeved polo shirts to give your school or business a professional, uniformed appearance. We supply every size and colour with our affordable branded Workwear service, and offer quick turnaround times. Showcase your name, logo and branding with our high quality embroidery service for stylish, comfortable polos. Who knows, your design could be the next Polo Ralph Lauren, or Lacoste Crocodile… Request a Quote now to #GetNoticed with our Polo Shirts.

Which Came First – the Colour Orange or the Fruit?

As the trees change colour this season, you may wonder which came first – the colour orange or the name of the orange fruit?

The colour has many ties with Autumn. The falling leaves, the Harvest Festival, roaring fires, the bonfire on Guy Fawkes Night, and of course, Halloween. Orange represents nature, danger, warmth… and Pumpkin Spiced Lattes. It’s a complex colour with a colourfully complex history.

The Name of the Fruit Came First

The origin of the word “orange” comes from the Old French term for the ripe fruit: “pomme d’orenge”, or “orange apple.” The word as a colour was named after the fruit,  and first entered the English language in the 16th Century. Until then, “red” was more commonly used to describe what we’d now consider various shades of orange.  Examples include the Red Fox, the Robin Redbreast, Mars (the Red Planet), the Red Squirrel and, of course, Redheads.

After 1688, the colour turned into a political symbol, when the Protestant William of Orange (a principality in the Netherlands) overthrew James II in the Glorious Revolution. Orange became associated with Protestantism in Ireland, and is now a part of their national flag. As the shade of saffron, one of the most expensive spices in history, orange also appears on India’s flag.

The colour orange often has rare and exotic connotations. Saffron is still the costliest jar on the supermarket spice rack. The native Red Squirrel is now under threat in England from the foreign Grey. And redheads, often unfairly mocked for their unusual appearance, were once lauded by Pre-Raphaelite artists such as Rossetti.

The Colour Orange: Which Came First - the Colour or the Fruit?

Veronica Veronese by Dante Gabriel Rossetti

The Colour Orange in Branding

Orange is a stand out colour in branding, and is a warmer, subtler alternative to its bolder sibling Red. In colour psychology, the positive meanings of orange include creativity, enthusiasm, and optimism – remember the slogan “the future’s bright, the future’s Orange”?

Often used for autumn events, promotions and sales, the colour also features in national and international branding. Take, for instance, the supermarket chain Sainsbury’s, car parts specialist Halfords, or online retailer Amazon. In local branding, the Writers’ Centre Norwich and EACH (East Anglia’s Children’s Hospices) are notable examples. And the logo for Norfolk based charity Break uses orange with the opposite colour blue, for a popular contrast also seen in the logos of corporate firms Fanta and Aldi. Peels4U recently used orange in embroidered Workwear:

Embroidered Logo Polo Shirt Suffolk Risby Workwear

Peels4U embroidered Polo Shirts for Suffolk based Coopers Cabin

Incorporate orange into your branding for a vibrant way to #GetNoticed. Our Design Consultations use Pantone colours to design an ideal logo or branding for your business to stand out. For special autumn events, promotions or sales, Peels4U offer high quality Posters, Banners, Window Graphics, LeafletsTemporary Signs and more to keep your business in season. Contact Us now or Request a Quote for more information.

How to create the best Business Cards

One of the most enduring marketing tools is the humble Business Card. Small, but perfectly formed – it’s an inexpensive way to start networking for you and your business. And although we live in the digital age where websites, emails and social media pages are key, Business Cards remain a professional, instant solution to promote your brand. They also give a personal touch that showcases your company and its services – “let me give you one of my cards” sounds so much friendlier than “add me on LinkedIn” or “write down my email address”.  But before you dive in and Request a Quote for a batch, take a look at our top 5 tips for creating the best business cards so you #GetNoticed:

5. Less is more

The most effective business cards are neat, clean and grab the attention. While fancy gimmicks such as unusual shapes, embossing and wild colour schemes may help you stand out, the quality of information and design presented will be more important in the long run. Your name, logo and main contact detail should take centre stage.

4. Keep descriptions short and sweet

Business cards are a call to action once the networking event or conversation is over, so keep descriptions short and succinct. For instance, choose a slogan or sentence that encapsulates the nature of your business and services, like an elevator pitch in miniature. Your contacts need to know what you do at-a-glance, so make sure your description is easy to read and understand.

3. Use double sided cards for extra info

If your business covers a wide range of services or activities, order double sided business cards. Use the front side to showcase your logo or branding, and the back to describe your business in more detail. Formatting is key for digestible information – so use bullet-points and short sentences if you have a lot to of detail to cover. You can also print the reverse to work as an appointment or booking card, or to offer to clients as a receipt.

2. Focus on essential contact details

Nowadays, most businesses via a range of mediums – from social media outlets, to emails, websites and of course, by telephone and mobile. Consider which method you want your customers and clients to use, and consider how your audience interacts. Are they more likely to pick up the phone, or send you a DM on Twitter or Facebook? Don’t overload your business cards with contact info – choose your key contact channels. You can always use logo to symbolise your social media pages to keep your business cards neat and clean.

1. Create an eye-catching design

If you’re designing your own business cards, create an eye-catching colour scheme and a logo that stands out. Pick a standard size so that your card is easily stored in wallets and credit card holders – we recommend 85mm x 55mm. And don’t forget the bleedline – leave a 3mm gap all the way around your design to ensure none of it gets cut off in the printing process.

Everything Excel Best Business Cards Silk Matt Gloss Velvet 450GSM Print Bleed Lines

An example of a bleed line with Everything Excel

Order the best Business Cards 

Ready to create the best Business Cards? Then order our affordable, high quality business cards are great promotional and marketing tools. We supply to a range of small business, medium enterprises and large corporate firms across Norfolk, Suffolk, Cambridgeshire and East Anglia. We offer a range of textures, from affordable silk non-laminate business cards, to mid-range and more durable alternatives matt laminate and gloss, to our premium velvet business cards. All of these are printed using 450GSM paper as a minimum, to offer a higher level of quality and thickness no matter the finish.

Business cards are perfect for all sectors and trades, including self-employed and sole traders, retailers, estate agents, solicitors, builders, manufacturers, taxi firms and vehicle services. With turnaround times as quick as three days, and prices starting from as little as £18.20 for 100 single-sided business cards, we are a competitive alternative to Vista Print. What’s more, we’re a local, friendly family business that tailors its service to you.

Check out our Print page for the full list of Peels4U printed advertising services. You think it, we print it. And if you need a logo or branding design, we can help – our Design page has all the details, and our graphic design team are on hand to help you create an eye-catching, professional logo or branding so you #GetNoticed.

Introducing our New Business Starter Packs

New academic year, new season… and now introducing Peels4U’s new business starter packs to help your startup #GetNoticed. With 6 packs to choose from, there’s something to suit every business, from manufacturing, trade and industry to retail, catering, events and more.

And at just £99 per pack (excl. delivery), they’re a competitive and affordable branding solution for your new business. You’ll save 50% compared to ordering items separately, and there are no setup fees. We will vectorise or digitise your logo and branding at no extra cost, and keep the designs on file for future orders.

Invest in branding now to give your new business a professional appearance and attract new customers from the get go. Whether you need workwear, printed items, signage or vehicle graphics, take a look below to find the right starter pack for you:

New Business Starter Packs 

New Business Starter Pack 1 Business Cards Polo Shirts Vehicle Lettering

New Business Starter Pack 2 Business Cards Leaflets Roller Banner

New Business Starter Pack 3 Leaflets A-Board Polo Shirts

  • Promote your new business with 500 eye-catching A5 leaflets
  • Attract customers inside with an A-board pavement sign
  • Help customers identify you with 2 printed or embroidered Polo shirts (front only)

New Business Starter Pack 4 Banner A-Board Polo Shirts

  • Get noticed from a distance with a durable outdoor vinyl banner
  • Attract customers inside with an A-board pavement sign
  • Boost your brand recognition with 3 printed or embroidered Polo shirts (front only)

New Business Starter Pack 5 Business Cards Polo Shirts Windscreen Lettering

New Business Starter Pack 6 Foamex Sign A-Board Polo Shirts

  • Showcase your new business with a Foamex sign for internal and external signage
  • Attract customers inside with an A-board pavement sign
  • Help customers identify you with 2 printed or embroidered Polo shirts (front only)

Order New Business Starter Packs

Visit the Contact Us page now to make an order, and let us know which of the 6 new business starter packs you’ve chosen. It’ll be ready within 1 week, so you can get promoting in next to no time. Can’t find the right pack for you? Request a Quote for a customised and bespoke starter pack to suit your business needs.

Don’t have a logo or branding yet? Peels4U offer affordable, friendly Design Consultations from just £25 per hour. Our graphic designers will advise you step by step on creating the best fonts, colours, layouts and imagery to showcase your new business. We’ll even help you pick the right starter pack for you.

Peels4U On Tour: Our First Stall

What better way for your business to #GetNoticed in the community than to promote your business at a local event? We’ve been planning to go out on tour for a long time, and Peels4U’s first stall popped up at the ’17 All Out Music Festival on the 8th July.

We already had printed banners and stickers in the bag, so all we needed was a marquee in a company colour. Yellow tends to be a bug magnet, so we chose black. Yet black marquees are tricky to find, as apparently there isn’t much of a  gothic wedding market. Eventually we found one at Pop-up Gazebos, and headed down to the Thetford Town Cricket Club ground on Mundford Road for an afternoon of games, music and entertainment

Visitors to our stall enjoyed games of Beer Pong for a chance to win a Peels4U printed t-shirt. A special mention goes to the Tesco Community Champions stall – their excellent throwing skills saw them win 6 t-shirts. You’ll have noticed a sweet jar on our table. We also ran a “guess-the-amount-of-sweets” competition, as not everyone can aim as well as the Tesco team.

We already have fond memories of that warm, dry day, as rain currently beats down on the roof. A classic British summer indeed… Acts such as Mick & Doski and others played on into the night, and we packed up around ten o’clock. Roll on ’18 All Out!

Planning your first stall?

If your business has a public event lined up and you need some eye catching signage to help you #GetNoticed, look no further. Get in touch and we’ll create the best banner, sticker, leaflet or poster to showcase your business. And if you’re hosting an event and would like us to come along – let us know. We’ll be out and about again very soon, so keep your eyes peeled for Peels4U.

The New Peels4U Website Has Arrived – Find Out More

We’re delighted to bring you the new Peels4U website. After a few months of designing, writing and tweaking, we’re sure you’ll like our fresh new look as much as we do.

What’s new? We’ve updated our branding to eye-catching yellow and black. We’ve improved the layout to make it easier for you to navigate your way around our site. We’ve refreshed our 5 core pages: Signage, Graphics, Print, Workwear and Design, to show you the huge range of services we offer here at our Thetford workshop. We cover everything from banners to lettering, stationery to uniforms, and provide bespoke design consultations.

What else is on the new Peels4U website? We’ve added snazzy graphics to smarten up the look of all our pages. We’ve created a Gallery to display our latest creations – such as printed t-shirts, window graphics and vinyl vehicle wraps.

There’s also a new Request a Quote feature. Tell us about the project you’ve got in mind and we’ll get back to you with a free quote. We work with a range of clients across East Anglia (Norfolk, Suffolk and Cambridgeshire) and beyond, and no job is too big or too small.

Some things haven’t changed

We’re still a family-run business. We still have over 15 years’ experience in the graphic design and printing industry. And of course we still offer quick turnaround times and competitive prices. Want to know more? Check out our About Us page.

We’d love to hear your feedback about the new site. Tweet us, Facebook message us, or even send us a postcard if you’re in a vintage kind of mood. Certain sections are still a work in progress, so keep your eyes peeled for updates.

In the meantime, take a look around to find out more about how we will help you and your business, club or community group #GetNoticed