From Colman’s to Batman: why Yellow is used in branding

The future of Colman’s Mustard is in the news this week, and their yellow branding is back in the spotlight. The Norwich-based company introduced the familiar red and yellow livery in 1866, but Colman’s is just one of the many famous businesses to use yellow to promote their brand. So what makes yellow such an enduring colour?

Yellow branding catches the eye

Yellow, red and last month’s featured colour orange are the three most prominent colours on the spectrum. While red is the more obvious choice to grab attention in advertising, yellow is actually the most visible colour to the human eye. Because of this, yellow branding can be found in countless company logos – the restaurant chain McDonald’s, for instance. As our eyes are naturally drawn to both yellow and red, the famous “golden arches” stand out on road signs to tempt us in. Other examples of this colour mix include Burger King, Lego, and Shell. However, yellow goes well with much more than just red, because:

Yellow is a versatile colour

As a primary colour, and a crucial component of the printing colour model CMYK, yellow matches with just about everything else. Take a look around Norwich and you’ll see several local examples.  The branding for Aviva, headquartered in Norwich, is yellow and blue, and Norwich City FC wears yellow and green football kits. Norwich University of the Arts, like Peels4U, has black/grey and yellow branding, and we’re not alone. Other companies with this combination include entertainment database IMDb, camera firm Nikon, and online directory Yell. So why is yellow the colour of choice for such a wide variety of businesses?

Peels4U Thetford Norfolk Batman Logo Black Yellow Branding

Even Batman chose yellow…

Yellow branding is uplifting

I’m typing this article in a yellow room. Why? Because in colour psychology, the positive effects of yellow branding include encouraging communication and confidence, and boosting optimism, energy and happiness.

Are you ready to take on this bold, popular colour for your business brand? Our bespoke Design Consulations will help you harness the eye-catching benefits of yellow branding, so you #GetNoticed.

There’s a petition to keep Colman’s Mustard in Norwich, which you can sign here

The Mystery Deepens: Roydon Village Sign Now Missing

On Sunday, I was travelling back from Diss when I noticed that the Roydon village sign was missing. Until recently, it stood outside the Village Hall on an unusual base, which features a bench built into classic East Anglian knapped flint walls. It’s now in a sorry state, with only the post and the base remaining.

As we saw with Thetford’s missing town sign last week, Roydon’s local press and parish council are mysteriously silent on the matter. Ironically, whilst doing some research, I came across an article published in the Diss Express last week about a local man, Andrew Tullett, who plans to “[photograph] every village sign in Norfolk”. I wonder if anyone has told him that he now has 2 fewer examples to visit.

The Roydon village sign, seen here in situ, depicted the nearby St Remigius Church, a fine example of the county’s stock of round-tower churches. A plaque on the post says that it was “unveiled… on September 14th 1991.” 26 years later, do you know where it could be? If so, please leave a comment below.

Did you know?

Like village signs, round-tower churches are another Norfolk speciality. Of 185 existing examples in England, over 120 are in this county. The Anglo-Saxons are credited with the innovation, although it’s unclear why they chose this method. One explanation is that the aforementioned building material of choice, knapped flint, made it difficult to construct corners. Whatever the reason, they are a beautiful local tradition that adds to Norfolk’s unique appeal.

Need long-lasting signage?

Peels4U offer a wide range – from banners and shop fronts to large format and 3D lettering. Our signs provide a permanent public appearance for your business, group or event to #GetNoticed. Looking for something more temporary? We also offer Correx, Foamex and other styles to give a flexible, cost-effective solution. Click through to our Signage page for more details.

The Mystery of the Missing Thetford Town Sign

The Thetford town sign disappeared earlier this summer. Up until recently, it stood at an obscure part of London Road, close to the cemetery. As a casual passer-by you may not have noticed it, and you certainly won’t now. After a few fruitless online searches, Peels4U popped down to the site to look for clues.

As of my visit on 15th August, the base and supports are still there, yet there’s no notice about where it’s gone. I left wondering if the sign was being repaired, had been stolen, or was taken down to be moved elsewhere.

The Thetford town sign, as seen here in situ, depicted famous local resident Thomas Paine, an influential figure in the American Revolution. You can still see a statue of Paine on King Street, outside Thetford Town Council. Speaking of whom, there’s as yet no mention of the missing sign on TTC’s News page. If you have any information, please leave a comment below.

Did you know?

Village signs, also used in towns, most likely originate in Norfolk. The story goes that Edward VII started the trend in the early part of the 20th Century. According to this article, the king commissioned four signs for villages on the Sandringham Estate “as a means of fostering community spirit and identity”. The idea caught on, and other signs began popping up across the country to showcase local history and pride. Norfolk remains at the forefront of this trend, boasting over 500 examples across our county.

We are Norfolk Signwriters

Peels4U offers a wide range of signage products – from banners and fascias to large format and temporary signs. Our signs provide the perfect way for your business, group or event to #GetNoticed. So to create a public presence in the local community, and help customers and visitors identify your service, click through to our Signage page for more details.